Public Transit Ads Say Something About The Wii

[R.O.B.]

So I'm on my way home from an evening with Ubisoft and I happen across these new Fly Oakland tourism ads on the Bay Area Rapid Transit.

Each ad features an adult doing something silly — like a dude in a kufi Xeroxing his face — with the catch phrase "Fly Oakland... What You Do With The Extra Hours is up to you. But this one here depicts a grandma playing the Wii with her grandchildren.

Maybe I'm reading too much into it after a late night with developers, but it seems to me like this ad is saying something about the Wii. Either that it's a frivolous thing that you can do in your spare time... or that only old people and young children play the Wii.

Huh.

Source: Kotaku

[Jogurt the Yogurt]

Originally Posted by Kotaku

Maybe I'm reading too much into it after a late night with developers, but it seems to me like this ad is saying something about the Wii. Either that it's a frivolous thing that you can do in your spare time... or that only old people and young children play the Wii.


Huh.

Yeah, I think you're just being dumb! All it's saying is that the Wii is fun and a better way to spend your time than sitting on a shuttle to the airport terminal. They could have showed someone playing a PS3, but a picture of someone using motion controls is more dynamic and better for big ad pictures.


Simple.